American Idol and WinPatrol PLUS
For many years, I’ve used a great little tool for web statistics called Urchin (which I only found out today is now owned by Google). It’s great to know what countries folks come from and especially how they were referred to our web pages. It shows what search terms were used and how many times WinPatrol is downloaded, even on an hourly basis. If we had a marketing department or advertising budget it would be extremely valuable stuff but for the most part its just fun to review.
This month I noticed a surge in visits and eventually traced them to a great review in the April issue of PC World (p41). Not only did Steve Bass of PC World tell folks WinPatrol was “a must-have tool” but strongly urged his readers to spend the $25 for our PLUS version.
As I reviewed our hourly web traffic I noticed something odd. Most days we have an increase in web visits and WinPatrol PLUS purchases around 8–9PM. Recently in the middle of the week, the numbers have been down. I reviewed the stats further and discovered the decrease was also tied to different time zones. Something specific was taking our users away.