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Technology thoughts leaking from the brain of "Bill Pytlovany"

Wednesday, February 15, 2006

Vice President and Adware

I normally wouldn't be talking about national politics here but the events this week are so typical of getting the media to use the words you want. In this case, the news whores are willing to use any words to keep a good connection to their source.

News reports started with "the Vice President shot another hunter".
The next day it changed to "he sprayed his hunting companion with lead pellets".
and finally today it was "peppered his friend with birdshot".

Sorry but 28 gauge lead shot does not compare to adding condiments to your dinner.

We've seen this crap applied to Adware companies who refuse to be called Spyware and get the media to call them "behavioral analysts" or "contextual marketing services".
Our old Gator friends at Claria use terms like "online behavioral marketing". The folks at 180solutions have a new one, "time-shifted paid search".

It sounds better than "we sneak our programs on your computer and sell information about how you spend your time online and point you to products we get paid to promote".

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4 Comments:

Anonymous Cel said...

The folks at 180solutions have a new one, "time-shifted paid search".

Guess my computer is so locked down I can't get to the 180 solutions page. That's ok with me. Grin

What a hoot "time-shifted paid search" that has to be the strangest one in a seriously sad way I have heard yet.

5:50 PM  
Blogger BillP said...

And here I thought my first comment was going to be how it's impossible for me to be on vacation and still be silent. :)

6:19 PM  
Anonymous Cel said...

Hey Bill, "it's impossible for you to be on vacation and still be silent". Grin

So do I win the bet for 2nd place since you were the first?

6:45 AM  
Anonymous Anonymous said...

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6:02 PM  

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