Vice President and Adware
News reports started with "the Vice President shot another hunter".
The next day it changed to "he sprayed his hunting companion with lead pellets".
and finally today it was "peppered his friend with birdshot".
Sorry but 28 gauge lead shot does not compare to adding condiments to your dinner.
We've seen this crap applied to Adware companies who refuse to be called Spyware and get the media to call them "behavioral analysts" or "contextual marketing services".
Our old Gator friends at Claria use terms like "online behavioral marketing". The folks at 180solutions have a new one, "time-shifted paid search".
It sounds better than "we sneak our programs on your computer and sell information about how you spend your time online and point you to products we get paid to promote".