First Person Plural

Here’s one to watch. 
A new technology is about to be introduced to gamers and target them with ads based on their age, location and interests.  Montreal’s First Person Plural has created a 3–D racing game called “Human Limit” to show their “Witness” technology and will offer a million dollar grand prize in hopes to entice gamers and advertisers.
Press Release: Click Here

Working with FPP, advertisers are able to develop advergames or websites that use Witness to build a detailed demographic profile on individual users, allowing them to send specific marketing messages to a chosen demographic, collecting consumer intelligence throughout the process.

More information available at GameDaily Biz: Click Here

In the UK, First Person Plural is an Association for Dissociative Survivors of Abuse and Trauma. Sounds like a fitting name for an adware company.