Good Public Relations Can Really Work
Most people use the free version of WinPatrol so I have never invested any funds in advertising or public relations. Any revenue from upgrades to WinPatrol PLUS typically goes directly back into research and development.
I thought with the release of WinPatrol 2009 I’d try an experiment. I sought help from Public Relations professional Marie Domingo (@MarieADomingo) and I wasn’t sorry. Marie knew about WinPatrol and understood that Scotty the Windows Watchdog wasn’t getting the attention he deserved.
I’ve been pleased seeing myself and WinPatrol getting a lot more mentions than normal and in some serious press.
Hackers poison PCs that Google "March Madness"
"And here’s a tip: WinPatrol offers very powerful protection. It's a terrific free tool, popular with techies since it was created 10 years ago by Bill Pytlovany, one of the original designers of AOL and a longtime open-source practitioner. The premier version, called WinPatrol Plus, costs just $30 for a lifetime subscription, which includes all updates, and is designed for the average consumer. WinPatrol takes a snapshot of your Windows run registry, and from then on blocks and alerts you to any new executable program, such as a malicious backdoor, that tries to install itself on your hard drive."
15 free downloads to pep up your old PC
"This freebie from BillP Studios helps you stop unnecessary programs from running on start-up, and in doing so, speeds up your PC."
"...the result is a smoother-running PC"
- Preston Gralla, PC World 03/13/2009
So, I’m happy with some mention in the press and even happier that I had over 100,000 downloads around the world last week. While word of mouth has been good for spreading the word about WinPatrol I guess it never hurts to have some professional help.
Marie also convinced me to create a Fans of WinPatrol group on Facebook which has been a lot of fun. The Opt-In Facebook group is a great way to get out any news about WinPatrol. I’ve also enjoyed getting a little more personal with friends of Scotty the Windows Watchdog. As I post this message we’re only nine new members shy of 400.